Wednesday, October 15, 2008

Jackie Copland of Electronic Arts to Deliver Keynote at FuturePlay 2008

Jackie Copland is a member of the Global University Relations Team of Electronic Arts (EA), the world’s largest interactive entertainment software company (perhaps you have heard of them...). Jackie’s physical office is based at EA’s development studio in Burnaby, BC – but she works with all five of EA’s studios in Canada, and many post secondary institutions across the country. University Relations at EA is a centralized team that manages relationships with faculty, professors, staff, and students at colleges and universities worldwide.

Prior to joining EA in 2006, Jackie worked for with Co-op students and employers for five years in the Engineering Co-op Program at the University of British Columbia, building partnerships between academia and industry, and helping students to transition from school to work. She also has a scientific background, with 6 years in the mining industry as a research project manager working with new refining technologies. She holds a B.Sc. from McGill University, and an MBA from Queen’s University.

The idea of a University outreach program from a game company is something that newcomers to the gaming space may not be aware of. Of course at FuturePlay the idea of the interaction of the gaming industry and the academy is really a central theme. Companies like EA and Microsoft (to name just two) work closely with academics on research projects. I wonder if she can get me a copy of Madden 09 for free... Oh, did I say that out loud? Anyway, I really look forward to her talk. EA have been supporters of FuturePlay for quite a while now and I cannot wait to meet Jackie.

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